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Over Redemption

From on-pack contests to rebates, from redeemable coupons to collect-and-win games, redemption-based promotions are an effective way to reach consumers.

Financial risks come with each of these types of promotions. Over-redemption insurance protects clients when the promotion is more successful than planned. While it is difficult for clients to accurately predict redemption results, an over-redemption insurance policy can be used to set a fixed cost and protect a budget.

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