Most sports fans are familiar with $1,000,000 half court shots or $500,000 hole-in-one promotions that are run at countless events around the world.
All of these events are insured under policies that allow the insured to offer large, eye-catching prizes and insure the risk for a fraction of the potential payout. However, most event organizers fail to take advantage of the marketing opportunities that can be found in the creative use of insurance. There are many ways for event planners and sponsors to partner and use insurance to promote events and brands. Whether an opportunity exists on the web, radio, or at an event itself, we have ideas that may allow you to see marketing in a new light.